FY 2026-27 Proposed Midcycle Budget
City ResolutionFiled under council matter 26-0787
Subject: FY 2026-27 Proposed Midcycle Budget From: Finance Department Recommendation: Adopt A Resolution (1) Adopting The Midcycle Budget For Fiscal Years 2026-27 And Appropriating Funds And Revenues To Cover Expenditures Approved By Said Budget; And (2) Authorizing The City Admi
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CITY OF OAKLAND
C I T Y H AL L
• • 1 F RAN K H.. 0 G AW A P L A 2'. A
KEN HOUSTON
a
OAKLAND, CALIFORNIA 94612
Council member - District 7 .
e-mail: KHouston@oaklandca.gov
Priority 1: Public Safety
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Maintain Public Infrastructure:. Sidewalks, Streets, Overpasses, etc.
(510) 238-7007
.. FAX (510) 238-6129
TDD (510) 238-2251
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Re-branding Oakland's Image - Policy Directive.#!: The City Administrator shall
evaluate and return with recommendations for procuring a l_ocal external marketing and
branding firm to develop ,a comprehensive marketing strategy for Oakland, including
··recommendations to strengthen the City's image, attq1ctvisitors and investment, support
local businesses; and highlight Oakland's assets and opportunities. •
o
With good branding and marketing, we can change the narrative on Oakland's
reputation. We need to utiljze an Oakland-based organization or firm that can
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revive Oakland's reputation and bolster the desire to come to Oakland and explore -
the phenomenal assets what the City has to offer: Branding and marketing will
• contribute to the overall feeling ofs~fety if we impact the narrative and highlight
• . the various efforts that are underway to restore the City and bring it to its full
potential:
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Implement Crime Prevention Through Environmental Design (CPTED)
standards to. rid the communities of crime: lllegal Dumping, Graffiti Vandalism •
& Crime that is associated with, contributes to and stems from these issues along
of proper lighting, curbside appeal, shrubbery maintenance, tree maintenance, and
public rights-of-way improvements
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Annual Short-Tetm Tactical Traffic Safety Projects - Policy Directive #2: The City
. Administrator, as part of each annual budget process, shall direct the Department of
Transportation to prese~t to the City Council a proposed short-term tactical traffic safety ·
project for each Council District and one proposed project for the At-Large ·.
Councilmeniber for implementation during the upcoming fiscal year. •
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Projects may include, but are not limited to, speed cushions, pedestrian safety
. improvements traffic calming measures, striping enhancements, signage
. improvements, quick-build safety treatments, intersection safety improvements,
and other low-cost interventions. intended to improve· roadway safety,
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The City Administrator shall identify fonding of up to $200,000 per project, . -•
subject to a~ailable funding and Council appropriation, to support the .
implementation of one project in each Council District and one :project identified
.by the At-Large Councilmember annually.
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The Department of Transportation shall work with ea,ch Councilmember to •
identify and prioritize projects based on safety data, collision history,. constituent
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