Fiscal Year 2013-2015 Special Budget Meeting

HONORABLE MAYOR AND CITY COUNCIL Subject: Proposed FY 13-15 Proposed Policy Budget Date: May 13,2013 Page 7 / The few City communications staff positions we do have are focused on 1) timely, accurate dissemination of information about municipal services and 2) responding to public and media inquiries. As a complex urban city grappling with many high-profile issues in the 5^ largest media market in the country, Oakland is in the public eye on a daily basis, and communications staff manage a high volume of public and media requests. With limited staff, the City does not have the luxury of conducting proactive public relations, much to Oakland's detriment given our need for image enhancement critical to attracting business, development and investment - not to mention building public confidence and civic pride among our local residents and business community. We continue to be woefully understaffed in this area and have fewer communications resources of any comparable city. The City has six positions with responsibilities related to public information and communications: • Two full-time designated PIOs: one in OPD and one in the City Administrator's Office; • One vacant civilian PIO in OPD; • One staff person in Public Works who serves as the Agency's PIO on a part-time basis and has other primary responsibilities; • One staff person in the City Administrator's Office responsible for developing citywide communication strategies, media relations, public information, emergency public information, and oversight of the web site, social media, open data platform, community engagement, KTOP, and the Code for America fellowship; and, • One staff person in the Mayor's Office responsible for public information and media relations for the Mayor's Office. 10) Provide a list of each and every new/additional/add delete/upgraded position in the Proposed Budget. For each position list the base cost, the cost fully loaded. Provide a justification for each position. The Proposed Budget includes lists of positions containing fully loaded costs as well as justifications (see p. D7-D18). Service impacts were summarized by Department in the PowerPoint Presentation presented to the City Council on April 30, 2013. To access a copy of this PowerPoint presentation, please follow the link below: http://www2.oaklandnet.com/oakcal/groups/citvadministrator/documents/agenda/oak040880 .pdf Staff needs additional time to provide the base cost information and will provide that information to the City Council in a supplemental memo. 11) Explain how the 6.7 positions in the Library further the work of the Telecommunications Reserve? Why are we spending more outside of KTOP/IT ($500k to SI million) in the 1760 Fund?